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Principal Software Engineer - Localization Automation

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  • Software Engineering
    • California - San Francisco
    • Washington - Seattle
  • Full time
  • JR225981
  • California Salary $165,600 - $323,400
  • Washington Salary $151,800 - $296,400


About the Role: Principal Member of Technical Staff - Localization Automation
The Principal role will help build the next generation of translation automation flows used by marketing teams to localize their global content. This is a senior-level individual contributor role, and the right candidate will bring their exceptional leadership and subject-matter expertise to help teams as they innovate in a complex technology space. The opportunity this position brings is the chance to work with generative AI models and machine translation along with a robust automation intelligence in order to reduce friction in our translation workflows.

The successful candidate will have expertise in translation and localization technologies. We are looking for individuals with experience building automation flow tools; including capabilities related to string matching, content transformation and server-less functions. A consistent track record of delivering systems across multiple platforms is required.

Key Responsibilities:

  • Design, build, and maintain APIs and services that are consumed by as well as other experiences on the Salesforce digital platform
  • Design, implement, test, and deliver scalable, extensible, maintainable and observable services
  • Operate effectively in an Agile and DevOps environment where engineers are expected to be able to design and implement the vital work to ensure quality in their code as well as other engineers’
  • Work closely with a team of engineers, product managers, and architects to build new features our internal customers will adopt while keeping our trusted platform stable and scalable
  • Mentor other engineers in development technologies, tools, and processes
  • Present your designs to internal/external groups and review the designs of others
  • Develop test strategies, design automation frameworks, write unit/functional tests to drive up code coverage and automation metrics


  • Experience working with translation management systems, language service providers, or machine translation-based tools.
  • 8-10+ years of experience
  • Experience building high-scale micro-services on AWS (preferred), GCP, or other public cloud infrastructure
  • Experience developing front-end and back-end software, preferably including JavaScript or TypeScript
  • Experience in service orchestration using tools like Terraform (preferred)
  • Experience in test-driven development and testing frameworks (Jest, Playwright, and other related test frameworks a plus).
  • Ability to evaluate a problem space and make the best technology decisions for the end user
  • Track record of leading highly impactful projects from conception to finish
  • Strong verbal and written communication skills
  • A related Technical Degree or equivalent experience

Why Join us?

  • Engage in groundbreaking projects that redefine the digital landscape and shape the future of localization technology.
  • Collaborate with a diverse and talented team of engineers, product managers, and architects in an inclusive and supportive environment.
  • Enjoy competitive compensation, comprehensive benefits, and opportunities for career growth and advancement.
  • Be part of a company committed to driving positive change in the world through innovation and social responsibility.

If you're ready to leverage your expertise in localization engineering to make a meaningful impact on a global scale, we want to hear from you.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

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Equal Opportunity Statement.

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. More details about our company benefits can be found at the following link:

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