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Campaign Operations & Sales Orchestration Lead

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Description

The APAC Slack Marketing team at Salesforce is seeking a Marketing / Sales ambassador and campaign expert.

Salesforce and Slack have a positive, diverse, and encouraging culture — we look for people who are curious, inventive and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative.

This role will act as the bridge between Enterprise Growth Marketing and our Sales organisation. We at looking for a master at internal communications, driving bi-directional feedback, and driving data-driven visibility and accountability for marketing campaign performance.

Responsibilities:

  • Build with us! Help create an enterprise marketing function and discipline as Slack grows as part of Salesforce

  • Align with key Marketing, Sales, Sales Enablement, and Operations team members across functions, time zones, and geographies, with a consistent focus on mutually-beneficial outcomes

  • Take a disciplined approach to regular measurement, and report on outcomes to relevant audiences, including Senior Leadership

  • Understand macro- and micro-considerations for campaign delivery: timing, competing priorities, seller incentives, seller bandwidth, sales enablement, and more

  • Make data-driven recommendations and drive cross-functional improvements to regularly improve campaign efficacy

  • Capture ongoing Sales feedback to drive campaign, message, and theme evolution

  • Create mechanisms to help sellers of varying roles (specifically SDR and BDR) understand what campaigns are relevant to them, what actions they should take, what resources are available to support customer conversations

  • Define SLAs for lead follow up

  • Build tight relationships with the sales organisation, ensuring campaign enablement, creation of sales tools, and regular tracking of campaign engagement in top accounts

  • Evangelise Enterprise Growth Marketing plans and campaigns in regular Sales Enablement forums (onboarding, monthly trainings, in QBRs/offsites)

  • Create internal content and tools to help message plans and campaigns to the appropriate audiences

  • Support campaign execution and operations to bring global campaigns to the APAC region and support execution at scale to drive quality leave volume

  • Improve conversion rates at all stages of the lead funnel and report back on what makes a quality lead, and what lead are not converting

  • See around corners, and take a proactive, partnered approach to overcoming barriers/roadblocks

Experience/Skills Required:

  • Demonstrated ability in Enterprise/B2B Marketing, campaign strategy and delivery, partnership with Sales, and the underlying mechanics that make the Marketing-Sales relationship move (lead funnel, lead flow, reporting, tools, processes, etc)

  • Savvy relationship builder who can translate and navigate competing priorities, customer needs, and Sales needs

  • Proven expertise liaising between marketing and sales, across all levels of the organisation, to create, refine, and measure campaign success

  • Functional and technical understanding of Salesforce (Sales Cloud), and how to use it to drive campaigns forward, route leads appropriately, and measure lead attributes (follow up, quality, top account alignment, etc)

  • Deep understanding of marketing funnel tactics and metrics by stage, and a proven history of improving funnel conversion

  • Data fluency and the ability to use tools such as Salesforce and Tableau to create reports, analyse performance, and communicate insights

  • Thoughtful, crisp, outcomes-oriented communicator

  • Passionate about Slack, and our vision for the future of work

At Salesforce we encourage applications from Aboriginal and Torres Strait Islander peoples. Salesforce Australia is committed to walking together with the Traditional Custodians of this land, Australia’s First Nations peoples, as we forge a path to reconciliation. Please see our Reconciliation Action Plan for more information

At Salesforce, we strive to create an accessible and inclusive experience for all candidates.

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodation Request Form.

Please note that Salesforce uses an automated employment decision tool to help our recruiters assess and evaluate candidates’ resumes. If you do not want Salesforce to use this tool with your application, please submit a request via this form.

Equal Opportunity Statement.

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an equal employment opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Know your rights: workplace discrimination is illegal. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.

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