Skip to main content

Web Optimization Manager

a couple of women smiling


The Web Optimization Manager is responsible for the management of web experience optimization across Tableau properties. Driven by a focus on website performance metrics and optimizing customer journeys, this role will leverage technical, business, and people skills to ensure online experiences, features, content, and designs maximize sales leads, customer retention and/or online revenue, while maintaining a high standard of quality and delivering on time. You will also develop program methodologies which are maintainable, scalable, and approachable. This role requires a range of skills encompassing: web testing and web personalization as well as familiarity with creative and web development processes. Our team does world class work and moves quickly. This role requires a broad range of skills encompassing A/B testing, basic project management, user experience design, web analytics, and stakeholder management, as well as familiarity with creative and development processes.

Primary Responsibilities (Essential Functions):

  • Own the A/B testing program for Tableau to manage testing requests through life cycle of intake, scoping/requirement gathering/refinement, planning, execution, reporting supporting internal stakeholders

  • Use web analytics and conversion rate optimization (CRO) techniques to improve Tableau's website and landing pages

  • Analyze results to provide recommendations on delivering optimized web experiences through data driven decisions, documentation, training, etc.

  • Communicate and report on the status of requests to stakeholders and ensure they know where their requests are in each stage of the project development/deployment lifecycle.

  • Employ user research tools to test new ideas

Required Skills:

  • Experience or familiarity with various A/B testing frameworks and testing principles

  • 3-5+ years experience in Website Management experience

  • 2+ years experience facilitating solutions between business and technical teams.

  • Deep understanding of web experience and user experience design and strong understanding of web front end technologies, HTML, Javascript, CSS

  • Experience with Drupal or exposure to other enterprise level CMS with localization/internationalization features is highly desirable

  • Basic Agile Project Management experience, including issue tracking systems, bugs, etc.

Preferred Skills:

  • Experience collaborating with a team of cross-functional disciplines - developers, designers, writers, etc to reach project goals

  • Strong organizational, presentation, and customer service skills

  • A talented communicator, analytical problem solver and creative thinker

  • A willingness to jump in when needed and go find answers, as well as a desire to learn

  • Ability to simultaneously manage multiple projects and tasks

  • Ability to see the bigger picture and prioritize accordingly

  • Keep abreast of the latest website tools, trends, and time savers and ability to effectively share this knowledge with others

  • Ability to lend a hand in debugging problems within a helpful team of collaborators

At Salesforce, we strive to create an accessible and inclusive experience for all candidates.

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodation Request Form.

Please note that Salesforce uses an automated employment decision tool to help our recruiters assess and evaluate candidates’ resumes. If you do not want Salesforce to use this tool with your application, please submit a request via this form.

Equal Opportunity Statement.

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an equal employment opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Know your rights: workplace discrimination is illegal. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. More details about our company benefits can be found at the following link:

We can't wait to meet you!

Join our Talent Community and be the first to know about open roles, career tips, events happening near you, and much more.

Join our Talent Community
a group of cartoon characters