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Strategic Events Associate Analyst

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  • Marketing & Communications
    • California - San Francisco
  • Full time
  • JR258423
  • California Salary $70,400 - $96,800


Are you a data-driven individual with a passion for transforming corporate events through analytics? This role is your opportunity to grow and excel within an industry-leading strategic events team. Join us at Salesforce, the world's leader in customer relationship management, and be a part of the team that redefines strategic event management through data-driven insights.

Job Description:

As an Associate Analyst, you'll play a crucial role in supporting the Experience Strategy team by developing and maintaining comprehensive metrics dashboards and reports. You will contribute to the team’s goals of operational excellence and success by providing valuable, comprehensive insights that enhance our strategic event portfolio across key product and industry segments. This role reports directly to the Director of Experience Strategy.

Roles & Responsibilities:

  • Build and maintain metrics dashboards to track marketing-driven pipeline (MDP) and other relevant event metrics by Product and Industry.

  • Collaborate closely with the demand generation team to report on event registration data segmented by Product and Industry.

  • Establish benchmarks for event metrics specific to key Products and Industries.

  • Regularly update executive decks and spreadsheets with the latest event metrics.

  • Manage project timelines effectively, ensuring accurate and timely reporting.

  • Analyze results, distill key insights, and formulate clear business recommendations and narratives.

  • Serve as a strategic partner and trusted advisor to stakeholders across strategic events, product marketing, and field marketing teams.

  • Support the team by managing a variety of operational responsibilities.

Required skills:

  • Minimum of 2 years of experience in event marketing or marketing analytics.

  • Proficient in event metrics and reporting; experience with building Tableau dashboards strongly preferred.

  • Highly organized and detail-oriented with exceptional project and time management skills.

  • Ability to thrive in a fast-paced environment with complex requirements, competing priorities, and frequent last-minute changes.

  • Excellent problem-solving skills and the ability to manage multiple projects simultaneously.

  • Willingness to take on additional tasks and roles with a “can-do” attitude.

  • A natural collaborator and team-player with excellent written, verbal, and interpersonal communication skills.

  • Willingness to travel domestically, if required.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

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If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodation Request Form.

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Equal Opportunity Statement.

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an equal employment opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Know your rights: workplace discrimination is illegal. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. More details about our company benefits can be found at the following link:

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