Description
We are looking for a self-starting, team-orientated, and passionate Senior Product Marketing Manager to drive and deliver innovative product marketing, including messaging, content, GTM strategy, and product-led growth strategy for Salesforce Foundations. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams.
You will be responsible for working cross-functionally with product, marketing, go-to-market, and sales teams to create messaging, positioning, content, go-to-market, and product-led-growth strategies grounded in user research and data analysis. You will own a wide variety of initiatives that support product-led growth, pipeline generation, and help drive deals to close.
Responsibilities & Impact:
Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
Be the product expert for stakeholders across product, marketing, and distribution for Foundations
Develop succinct and effective sales training materials (demos, training, FAQs, plays, competitive programs etc.), making it easy for non-technical sales to understand our products
Define and create high-quality content, while aligning to supporting marketing campaigns
Own key communications and updates to sales, press, analysts, and stakeholders
Create and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events
Support and influence product-led growth initiatives, activation and adoption campaigns, and usage-based upsell/cross-sell plays
Required Skills:
7+ years of experience in product marketing, industry marketing, or growth marketing
Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers
Ability to strategize and craft compelling messaging
Phenomenal teammate with a proven track record leading and inspiring through influence
Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.
Pick up and lead new projects even in the face of ambiguity
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Must be in a hub-based location with the ability to come in 3 days a week
Preferred Skills:
Experience working in self-service, product-led growth businesses
Expertise in Salesforce products
Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
A natural collaborator
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
