Description
About the team
This critical role will help the Marketing organization navigate the complex challenges of the dynamic global digital privacy landscape. As part of the Marketing Compliance & Privacy team, you will help maintain trust and safeguard Salesforce customer privacy and personal data, while enabling data-driven growth and innovation.
We are looking for an experienced privacy professional with in-depth knowledge of online advertising to ensure that our digital advertising activities align with privacy laws and best practices. This role is part of the Chief Marketing Officer (CMO) Strategy & Operations team, reporting to the Senior Director, Marketing Compliance & Privacy.
The successful candidate will partner closely with marketing and legal stakeholders to foster a culture of privacy awareness. This includes evaluating new use cases, conducting impact and risk assessments, and proactively approaching evolving industry, platform and privacy requirements and best practices.
Key Responsibilities:
Proactively evaluate privacy policies to drive alignment on new digital paid media and online advertising strategies as well as tactics
Understand Salesforce’s existing business processes and technology stack; stay current on paid media and online advertising industry developments, best practices, and technology platforms
Drive internal cross-functional education and collaboration regarding digital advertising policies as well as website and cookie governance
Document new use cases, assessment decisions including: approvals, outcomes, and action items in detail; establish regular cadence for proactively inspecting decisions
Gain a thorough understanding of Salesforce marketing compliance policies and procedures addressing marketing privacy (e.g., GDPR, CCPA, CPRA) and effectively communicate them to all levels of the Marketing organization
Collaborate with our privacy and legal teams to create comprehensive digital privacy policies as it relates to digital marketing in accordance with legal requirements and industry best practices
Educate key internal stakeholders about online advertising policies and data protection responsibilities through training sessions and awareness programs
Support inbound Marketing Compliance & Privacy Requests
Required Qualifications:
Minimum 5 yrs of relevant professional experience with an emphasis on marketing privacy and digital media management
In-depth understanding of the digital advertising privacy environment, including advertising platforms and features, cookies, pixels, tags, floodlights, and paid media activities, and privacy regulations such as the CPRA and the GDPR
Excellent writer with strong communication and presentation skills
Can work with every level of the organization from intern to C-Suite
Ability to think creatively, identify, and tackle problems through data analysis
Work independently and effectively deal with ambiguity
Prior experience with Google Marketing Platforms such as DV360 and Campaign Manager
Familiarity with information security principles and best practices
Attention to detail is a must
Certified Information Privacy Professional Certification (CIPP) is a plus!
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
