Description
As a Global Media Strategist (GMS), you will manage end-to-end media strategy for a Salesforce line of business. across North America. Your core focus will be managing the performance and growth of your cloud business(es) through increasing familiarity and consideration, generating quality leads, a high-converting pipeline, and ultimately revenue for our partners in sales. You will work cross-functionally with the AOR, field marketing, product marketing, integrated campaigns, ad partners, AdTech, campaign operations, and media intelligence to build effective and efficient programs aligned to key business objectives.
Responsibilities:
Own media performance across all channels for Salesforce cloud business(es)
Receive and interpret campaign briefs to develop tactical plans for launching and optimizing media channels within a broader media strategy.
Deeply embedded within the business to understand key business problems, objectives, and audiences to solutions for your media strategy.
Own relationships with key external stakeholders across field, campaigns, and product marketing teams, communicating performance and ensuring we have the elements necessary for optimization and optimal performance.
Support quarterly business reviews (QBRs) by providing insights and performance data, as well as contributing to campaign wrap-up reports.
Stay up-to-date on the latest media trends and vendor technologies to ensure your cloud is on the cutting edge of innovation.
Drive optimization strategies and feedback loops with channel teams, integrated marketing, and product marketing.
Continually test and iterate to ensure we are getting the most value out of each dollar spent.
Requirements:
Mandatory 5+ years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry.
Experience managing budgets across different sizes: experimental to scaled (e.g., millions).
Media planning experience that includes choosing optimal audiences, channels, platforms, messaging, and ads to meet company goals.
Fluency across paid social, programmatic display, content syndication, review sites, 3rd party email, and webinar distribution.
Comfortable working in a fast-moving environment (agency or start-up experience a plus), working autonomously, and not always having perfect information.
Proven track record of building strong relationships with stakeholders of all levels, enabling yourself as well as your team to do great work.
Exceptional communicator and collaborative/team mentality.
Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what.
Proficiency in Asana, Tableau, Excel and/or Google Sheets
