Description
At Salesforce, we empower companies to connect with their customers in a whole new way. The Global Demand Gen Campaigns organization plays a critical role in fueling growth by designing, building, and delivering Integrated Campaign Plans that OU Field Marketing teams can grab and go—ensuring seamless execution while maintaining a unified global strategy. These campaigns align to a corporate campaigns (Determined by Global Priorities or Cloud CMO leadership) and incorporate multiple Salesforce products to create customer-centric, solution-based demand generation programs.
We are launching a new Integrated Campaign & Demand Marketing function, and we are looking for a Director/Senior Director to build and guide campaign teams from the ground up.
About the Role
This role will be responsible for developing and scaling a new global campaign framework that aligns to major industry trends and AI-powered transformation. The Director of Integrated Campaigns will facilitate the work of campaign strategists, ensuring that all demand generation programs support the entire marketing funnel—from awareness to pipeline acceleration and consumption.
Success in this role will require deep collaboration with cross-functional teams, including Solution Product Marketing, COEs, Brand Marketing, Creative, and Media Lab, to ensure messaging, content, and media investments are aligned for maximum impact.
Key Responsibilities
Develop & Scale the Integrated Campaigns Function
Establish a campaign planning framework that enables OU Field Marketing teams to execute demand gen programs effectively.
Build a new operating model that ensures global consistency while allowing for regional customization.
Develop a Plan on a Page which demonstrates the HOW for marketing campaigns from the strategic briefs.
Manage the campaign flighting calendar to orchestrate campaign timing and priorities.
Cross-Functional Collaboration & Alignment
Serve as the primary liaison with Solution PMM teams to align messaging, positioning, and sales play mapping.
Work closely with Brand Marketing, Creative, and Media Lab to drive cohesive, high-impact global campaign execution.
Run planning sessions with 50+ cross-functional teams to get input and synthesize how the integrated marketing plan will come to fruition
Drive Campaign Strategy & Impact
Ensure that 100% of industry demand gen campaigns are aligned to major industry trends and AI-powered transformation by January 31, 2025.
Deliver a complete global master demand gen campaign program across the Power 30 industries.
Support +15% YoY growth in Marketing Driven Pipeline through global demand gen campaign contributions in partnership with Global Field Marketing.
Drive +20% YoY growth in AI product MDP ($189M) and leads from demand generation campaigns.
Achieve 80% Field Marketing utilization of Global Campaign programs by Q4.
Be available to consult with Media Lab or PMM on demand gen and integrated marketing best practices
Team & Leadership
Champion data-driven marketing, leveraging Salesforce and Tableau dashboards to measure campaign impact and optimize performance.
Advocate for best-in-class campaign execution, driving Field Marketing adoption of integrated campaigns at scale.
Preferred Qualifications & Experience
8+ years of experience in B2B marketing, demand generation, or integrated campaigns
Proven leadership experience building and leading high-performing marketing teams
Deep understanding of solution-based, customer-centric marketing and AI-powered transformation trends
Strong track record in campaign strategy, audience segmentation, and pipeline impact measurement
Expertise in working cross-functionally with Product Marketing, Field Marketing, Brand, and Creative teams
Experience with Salesforce and Tableau for marketing performance analytics
Why Join Salesforce?
This is a unique opportunity to build a brand-new function from the ground up, shaping the future of global demand generation at Salesforce. If you are a strategic marketing leader passionate about creating high-impact, scalable campaign programs, we’d love to hear from you.
Join us and help drive the next era of Salesforce growth!
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
