How AI is the Ultimate Assistant at Salesforce India

Working for the #1 AI CRM has its advantages, (how could it not?), including getting to use our own technology to drive productivity and innovation. At Salesforce, we call that being Customer Zero.

And, with more than 50 AI-powered tools in use, our employees are actively using the latest technologies in their day-to-day work. Let’s dive in to how members of our Engineering and Sales teams in India are using AI to make their work days more efficient — and ultimately driving customer success.

Nikita Gupta, Account Executive

Nikita uses AI to stay ahead of the curve, be innovative and proactive, and save time on automated tasks so she can focus on building relationships with her customers.

“AI is like having a crystal ball for looking at sales trends, forecasts, and customer behaviors,” Nikita says. As an Account Executive, she uses generative AI for sales to pinpoint her strongest leads, allowing her sales efforts to be much more targeted.

With AI, she can also spend less time doing repetitive work and focus on, well, sales. Salesforce uses AI to automate routine tasks, like summarizing calls or scheduling reminders, so that our sales team members can spend time doing what really matters: building relationships with customers. “This does not just improve our productivity, but also ensures that nothing falls through the cracks.” Nikita says.

What’s most exciting about being part of Salesforce during this time? For Nikita, it’s being at the forefront of the AI revolution. “We're not just witnessing the future of CRM, but we're actually shaping it.”

Suma Sushilendra, Senior Director, Software Engineering

Take it from Suma: AI is infused in every step of engineering at Salesforce.

Suma works in quality engineering, which means making sure all products that Salesforce delivers meet and even exceed customer expectations — all around the globe. That means ensuring products are ready for the international market by adhering to various compliance standards. AI allows engineers to solve accessibility and localization-related issues right from the start, while the code is being written. “When it comes to engineering, doing more out of less is always good. And this particularly keeps me excited. This pushes the quality bar higher for everything!”

Einstein Copilot flags any code issues, allowing engineers to easily catch and fix errors — sometimes with the click of a button. “AI is like having your best friend who is a subject matter expert in what you’re doing sit with you,” Suma says.

And, she knows we’re just getting started. “Being at Salesforce at this time is extremely exciting because we are transforming the very workflows that we designed for our customers to meet their goals. And we are doing that with more intuitive experiences, with conversational interfaces, with more accuracy grounded in data and metadata, and with the capabilities to plan and execute actions in every workflow for every customer.”

Sonali Kalyanikar, Regional Vice President, Financial Services

As a leader in Sales, Sonali knows the importance of building trust with customers, particularly during this AI revolution. That’s why trust is our #1 value at Salesforce.

“Salesforce is the most trusted AI technology provider today. And at Salesforce, the one way we're building trustworthy AI is by empowering humans to be in control and prioritizing human judgement,” Sonali says.

Salesforce focuses on building trust in all our AI products. After all, humans with AI drive customer success. Sonali notes there are multiple considerations that a customer takes while implementing AI technology, including security, privacy, accuracy, and safety. All of these are top priorities for Salesforce.

As a trusted sales advisor, Sonali knows it’s important to “wear a consultative hat” and to be a technology partner with our customers, rather than acting as a vendor. “Innovation in Sales to me means always evolving and keeping pace with what your customers business needs are by leveraging technology."

If you are interested in learning more about AI and innovation at Salesforce, join us for Trailblazing Women summit, streaming live from Hyderabad, India. RSVP here!