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A Trailblazer's Guide to Sales Success

Cori Lanigan

December 29, 2023

In the world of sales, there are those who not only navigate the competitive landscape but also leave a permanent mark of success. Isabella Di Giovanni, a 2018 alumna of Futureforce University Recruiting, stands as a testament to the power of seizing opportunities and embracing discipline on the path to professional success.


Isabella's journey at Salesforce began when she became one of the first interns in the LATAM region through Futureforce. Little did she know that this opportunity would be the catalyst for a series of promotions and a thriving career in sales. Isabella's story resonates with many young professionals entering the workforce, particularly those considering a career in sales.

“You cannot count on motivation to do your tasks; you have to count on discipline.” 
- Isabella Di Giovanni


One of the cornerstones of Isabella's success is her belief in the power of discipline over mere motivation. You cannot count on motivation to do your tasks; you have to count on discipline, she asserts. This mantra underscores her commitment to consistent effort and hard work, recognizing that success in sales requires more than just fleeting bursts of inspiration.

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Isabella also places great emphasis on grit and resilience, qualities that have propelled her through challenging times. You must not give up, even when things are bad," she advises. In an industry where rejection is commonplace, Isabella believes that every no" is a stepping stone to that eventual yes." Her resilience in the face of setbacks has not only shaped her career but also serves as an inspiration to those navigating the unpredictable terrain of sales.


Furthermore, Isabella stresses the importance of being coachable. In a dynamic field like sales, the ability to learn, adapt, and grow is paramount. Being open to feedback and guidance from mentors and peers fosters continuous improvement, a quality that has undoubtedly contributed to Isabella's rapid ascent within Salesforce.


As Isabella Di Giovanni shares her insights with incoming young minds entering the workforce, her advice resonates beyond the confines of the sales world. Her journey exemplifies the transformative power of seizing opportunities, maintaining discipline, embracing grit and resilience, and staying coachable. Isabella's story is not just a testament to her personal success but serves as a beacon for aspiring professionals, reminding them that the path to success is paved with determination, resilience, and an unwavering commitment to continuous growth.