Descrizione
The Employer Brand Marketing/Recruitment Marketing Team is looking for a data-driven professional who has a passion for developing campaign plans and tactics that leverage both digital and non-digital channels to engage our targeted audiences. This person will be focused on leveraging a few specific tactics of an integrated campaign to reach the ideal audience.
This position requires an understanding of campaign planning, digital channels and the ability to use data-driven insights to optimize campaign performance. You must be detailed-oriented and committed to executing on multiple assignments on tight deadlines.
This role is individual contributor role without any need for people management responsibilities.
In this role, you'll get to:
- Develop and execute a lead generation strategy across channels - like email, digital, paid industry programs, webinars and events. Own the lead management process from lead capture to clean up to follow-up. You will work collaboratively with Recruiting Team and obtain feedback on quality of leads generated from marketing campaigns.
- Own recruiting event - in-person and virtual. Manage logistics such as venue, timeline, promotional comms and execute in partnership with recruiting team and business units.
- Measure, analyze, and report campaign performance and deliver frequent campaign performance briefs to marketing and recruitment leadership
- Use automation and tools to improve processes and productivity
- Partner closely with manager and recruiting teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email, web personalization and advertising
- Execute on program or campaign with some guidance from a manager.
- Collaborates across multiple teams and pro-actively seeks out training, development and growth opportunities to become a better marketer.
- Create specific assets for an program or campaign such as scheduling photo subjects, writing social status updates, gathering content for resources guides, emails or websites.
- Develop and localize content in Japanese and English
Requirements
- 5-7 years in a marketing demand generation or marketing programs role at a B2B company
- Experience implementing lead generation programs and process
- Strong understanding of the roles we are hiring for, and places where to market towards these personas.
- In-depth experience using marketing tools like Marketing Cloud, Beamery, Google Analytics
- Excellent program management, communication and negotiation skills with and a great track record of working across multiple teams within an organization
- Collaborative team player who is excited to be part of a growing global team
- You are highly analytical and metrics driven. You live for the data and are excited to optimize campaigns using those insights
- Experience working with a global team
- Flexible self-starter, able to act quickly and take on the challenge of achieving performance
- Japanese & English fluency
- Knowledge of digital marketing as well as various marketing material production, a plus
